Marketing Director (EMEA)

  • Job Reference: 702824
  • Date Posted: 29 April 2019
  • Recruiter: Clinisys
  • Location: EMEA
  • Salary: On Application
  • Sector: Business & Commercial
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: Drew Percival
  • Email:
  • Telephone: 02072489596

Job Description

CliniSys Group is the industry-leading supplier in the UK and Europe of clinical laboratory information management systems (LIMS) and OrderComms software, and the proud creator of market-leading products known as WinPath, GLIMS, DaVinci, ICE and CyberLab.

Our systems help healthcare professionals test, diagnose and treat millions of patients every day, helping save or improve their quality of life.

Reporting to the Chief Commercial Officer (CCO) and with matrix responsibilities to country specific Chief Executive Officers (CEOs), this is an excellent opportunity for a dynamic and creative expert in product marketing to join our leadership team as our Group Marketing Director.

The role

You will lead and drive operational and strategic based marketing activity within the group and our subsidiaries across the UK and EMEA.

As a part of our leadership team, you will share accountability for achieving business targets and objectives, in accordance with agreed company goals.

Key responsibilities:

  • Developing our company's image, brand, product marketing and its standing within the market place
  • Designing and implementing innovative, comprehensive company, sales and product marketing strategies / campaigns to meet the business strategy
  • Collaborating closely with the CCO, Sales and Product Directors to devise and develop innovative product marketing plans, compelling sales initiatives and customer insights, in line with our business growth strategy
  • Ensuring the alignment of marketing investment with product roadmaps and sales strategies into the company annual marketing business plan
  • Defining and introducing Product Marketing P&L, growing ROI across our product portfolio and customer segments
  • Working closely with stakeholders to ensure all teams are adequately trained and educated on all campaigns with correct messaging and customer values
  • Managing a portfolio of key suppliers supporting the marketing function including brand design, PR, events management, website and social media
  • Coordinating and managing an annual schedule of marketing campaigns, key conferences and events with product releases
  • Developing a clear view into our customers, markets and partners to devise compelling messaging and marketing campaigns
  • Leading our marketing department and providing guidance and feedback to your team
  • Producing ideas for promotional events or activities and organising them efficiently
  • Planning and executing campaigns for corporate promotion and launching new product lines
  • Raising awareness and company baseline knowledge in product marketing best practice
  • Monitoring progress and submitting performance reports
  • Producing valuable content for the company’s online presence, editorial design and organising the company’s publications
  • Conducting general market research to keep abreast of trends and competitors’ marketing movements
  • Controlling budgets, allocating resources amongst projects, monitoring and growing ROI


    Knowledge, skills, abilities:

  • Proven track record of success in a senior marketing leadership position within a product marketing environment
  • Confident, driven and dynamic leader
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • Proven expertise in selecting and managing key partners and service providers, and able to demonstrate effective ROI, contractual negotiations and monitor performance
  • Understanding customer needs
  • Excellent communication skills to deal with the many different stakeholders across the company
  • Able to quickly establish strong and successful working relationships
  • Good understanding of marketing, sales and product management issues with strong commercial acumen
  • Must able to use your initiative
  • Outstanding organisational skills
  • The ability to work under pressure and ensure deadlines are met


    Education and experience:

  • Successful and proven track record in running a marketing function for a technology vendor
  • Strong background and knowledge in product marketing, collaborating closely with commercial and product development teams
  • Excellent understanding of digital, social media, and traditional marketing activities
  • Expertise in the development and delivery of compelling marketing strategies, plans and projects
  • Extensive experience in engaging with customers and target markets in the UK and EMEA
  • Excellent commercial acumen and able to manage complex marketing budgets
  • Experience in raising the calibre and capability of a marketing function and team
  • Effective relationship management at middle/senior management level
  • Strong influencing and coaching abilities
  • Able to develop, implement and manage relevant projects to completion
  • Bachelors or Master’s degree in Marketing or equivalent experience
  • Professional Chartered Marketer (CIM) or equivalent experience
  • Fluency in second language such as French and German would be advantageous
  • Any experience with healthcare sector is highly desirable


    Why join CliniSys:

  • You will work alongside top experts in their field
  • Bring your innovation, drive and expertise to full use
  • Develop and shape our marketing function and customer experience
  • Contribute to the creation of vital healthcare technology that aids and supports medical professionals and biomedical scientists to diagnose millions of patients


    About CliniSys:

  • Pathology's IT partner of choice for service efficiency and patient care
  • Over 2,500 laboratories using our solutions
  • Creator of class leading products such as WinPath, GLIMS, ICE & CyberLab
  • CliniSys is the market leading LIMS solutions provider in the UK and Europe
  • Well established, with over 30 years in the industry
  • 350 IT healthcare professionals dedicated to the development, deployment and support of our laboratory software


Depending on the experience of the candidate’s skills and expertise, CliniSys offers a £competitive basic salary plus a generous package and great work environment.


The role well be based at our group HQ in Chertsey with some home working; you will also be required to travel across the UK and Europe to attend our other offices, company events and client commitments as and when required.